My Immigration Business Plan

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Since the 1960s, there have been an influx of immigrants to the United States. Many come fleeing some form of persecution, seeking the "American Dream", and others seeking relief from whatever socio-economic crisis their country is facing. Whatever the reason for migration, these people have brought their individual cultures. One of the major indicators that America is a melting pot is the abundance and disparity of ethnic foods. Some of the countries with the largest number of migration population in the U.S. are people with such a unique culture that it is an extremely rare occurence for them to abondon their cultures and adapt to the American way of living. Mexico, India, China and several South American countries are among those with the …show more content…
I recognized the need for such a business when I migrated from Jamaica eight years ago. Back then, only a few stores would carry any product line native to the Caribbean. My family had to substitute our convenience and specialty products for Goya, the Spanish food company and sometimes food made by Indian companies. Over the years, I have seen an increase in availability and variety of Caribbean products offered, however, not enough is being distributed nationally. I am creating this business as an E-commerce to better serve my customers from California to Pennsylvania and from Texas to North Dakota, not just the top metropolitan …show more content…
I plan to pay for advertisement on Google, Yahoo and Bing. I will create a Facebook, Instagram and Twitter page to ensure my business is getting out there. Caribbean people are very qucik to share and social shop whenever they discover native products in the U.S. or E-commerce. This will increase visits to my website which in turn increases potential customers. The theme will be Caribbean focused but specifically centered on Jamaica since Jamaicans are my ultimate target customers. The background will depict the colors of the flag, photos of our national bird, heroes, flower and tree. The outline will have moving jpeg of all the flags of the Caribbean, Mexico, Cuba, and Colombia.The website will also have hyperlinks to popular Jamaican online news sources and entertainment. There will also be a forum for consumers to give feedback, interact with other customers, and just general communication. I will have prizes, coupons and even giveaways such as airplane tickets to the Caribbean to encourage customers to shop and share. My website will be featured (free of cost) on current trending websites and social media for Jamaican and Caribbean people. I will employ keywords: Jamaica, Caribbean, Grocery, Grace (top Caribbean/Jamaican food brand), Oxtail, Jerk so customers can easily find my site in various search engines. The hosting site I will use is Arvixe. Arvixe is is one of the highest rated web
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