Table of Contents .......................................................................................................................................... 1
Introduction .................................................................................................................................................. 3
1.
Business Model ..................................................................................................................................... 4
2.
Business Process ................................................................................................................................... 6
2.1.
Online Order ..................................................................................................................................... 6
2.2.
Online Reservation .......................................................................................................................... 12
3.
Marketing and Sales............................................................................................................................ 17
3.1.
Marketing Strategy ......................................................................................................................... 17
3.1.1.
Marketing Segmentation and Target Audience .......................................................................... 17
3.1.2.
Digital Online Marketing ............................................................................................................. 17
3.1.2.1.
E-Mail Marketing..................................................................................................................... 17
3.1.2.2.
Social Networking Website and Viral ...................................................................................... 17
3.1.2.3.
Search Engine Optimization Technique .................................................................................. 18
3.1.2.4.
Online Advertising ................................................................................................................... 18
3.1.2.5.
Educational Institutes ............................................................................................................. 20
3.1.3.
Other tools for marketing ........................................................................................................... 20
3.1.3.1.
SMS Marketing ........................................................................................................................ 20
3.1.3.2.
Brochure Distribution.............................................................................................................. 20
3.2.
Sales Strategy .................................................................................................................................. 21
3.2.1.
Sales Objectives .......................................................................................................................... 21
3.2.2.
Sales Process ............................................................................................................................... 21
4.
Customer Relationship Management Model (CRM)........................................................................... 23
4.1
Identify, Differentiate and Interact Strategy .................................................................................. 23
4.1.1
Identify Strategy.......................................................................................................................... 23
4.1.2
Differentiate Strategy ................................................................................................................. 23
4.1.3
Interact - WEB 2.0 Concept ......................................................................................................... 23
4.1.3.1
Customer Service and