Accounting: Physical Exercise and Fitness Equipment Essay

Submitted By nikms05
Words: 971
Pages: 4
Open Document
Executive Summary
Forever Ltd is a company formed based on a business of selling and maintaining fitness equipment and taking exercise classes. We are the only company that create a personalized environment for children and young people to pursue their fitness goals. We have the best equipment and the best training program in this arena. We have the best weight-management programme. We introduced Healthier Lifestyle System which is a truly responsible, effective, weight-management programme. We offer this programme with confidence and it is unbeatable.
Forever Ltd focus only is a children and a young people who has a very inactive life and not taking enough exercise. We also focus on the professional woman who has a very active life and very little time to spend on fitness.
Forever Ltd is located in the central city .The area is upscale and affluent and has a number of fitness clubs or fitness equipment shops, but none of these serve both equipment and fitness class and also mainly focus on children, young people and professional women. Currently, there are 100,000 residents living in this area. This place is the central shopping facility area and very conveniently located.
Ffion, Frank and Freddie, owner of Forever Ltd are very exercise fanatics and has worked in this area for the past ten years. They created Forever Ltd in order to fill a need they have seen in fitness services and equipment provided to young people and women.
From the selection of workout machines and tutor by professional fitness consultant, Forever Ltd will create a supportive experience that will bring in new members by word of mouth.
Aim
The mission of Forever Ltd is to offer the finest, most innovative fitness equipment to the market. We also offer the best Healthier Lifestyle Programme that will create a children, young people and professional woman-focused workout environment that promotes confidence in our clients. By offering the highest quality products with premium supports, Forever Ltd will help them set new fitness goals.
The objectives of Forever Ltd is to achieve profitability within the first year, acquire 50+ memberships of the fitness class by the end of the first year of operation, generate sales revenue of equipment’s of £1 million within a year and become the best fitness company and training centre in the five years period.
Products & Services
Forever Ltd has a very unique type of strength training fitness equipment which is rowing machines, running machines and cycling machines. All of the machines are commercial quality, crafted in UK of the highest grade steels. In addition to being made flexible, they have roller that allowing them to be easily moved anywhere in the centre.
Forever Ltd has a professional training staff. Our personal trainers provide the knowledge and expertise in designing and implementing a fitness programme. Each trainer is certified by authority and has a first class treatment in first aid and CPR. Apart from that, each trainer has specific qualifications and training that enables them to provide each client with an individually designed programme.
The selling price of rowing, running and cycling machine excluding VAT is £1650, £2150, and £1400 respectively. And the class fee is £9.60 net VAT.
Market Analysis Summary
Forever Ltd has identified three local customers for sale of the fitness equipment which is Fitness Club 1 (Wonderland St), Fitness Club 2 (Muddy Coast St) and Fitness Club 3 (Wikiland St).
For fitness classes, Forever Ltd will focus on three customers group which is children (12-20 years old), Young people (21-35 years) and professional women.

Sales Strategy
The sales strategy will initially be based on the goal trying to get large clubs to adopt with our
Show More

Related Documents: Accounting: Physical Exercise and Fitness Equipment Essay

Pdhpe Notes Hsc Essay

Measuring Health Status Role of Epidemiology Epidemiology the study of disease in groups of populations through the collection of data and information, to identify patterns and causes * Epidemiology considers the patterns of disease in terms of: Prevalence (number of causes of disease in population at a 
specific time) Incidence (number of new cases of disease occurring in a 
population) Distribution (the extent) Apparent causes (determinants and indicators) 
 Epidemiology commonly…

Words 6030 - Pages 25

Jenkins Assignment 1 Essay

losing weight provides valuable services daily at five dollar per day cost for the fitness regimes and meal guides that are personalized to the requirements of clients. This offer will consist of a conversing class with a mentor who will construct a health and physical fitness programs for the clients according to the data collected from the clients. Through a system of routine attendance, the mentor will observe the exercise and diet plan. “A Mission Statement defines the business's purpose and primary…

Words 2038 - Pages 9

Obesity In San Diego County

County as the rates of obesity have triples since 1985. (Appendix 1. Figures 3) Along with poor nutritional intake, surveys reveal that many American lead very inactive lives; 40% of adults in the United States report that they do not engage in any physical activity pastimes or sports. Nationally 17% of children are categorized as obese and this number has tripled in the last 30 years. Children who are obese have a higher prevalence of asthma, joint problems, are more likely to have abnormal blood values…

Words 5470 - Pages 22

Stage 2 Competency Standards

soundly based in theory and fundamental principle - for understanding clearly how new developments relate to established practice and experience and to other disciplines with which they may interact While the outcomes of engineering generally have physical forms, the work of experienced professional engineers recognises the interaction between people and technology. Professional engineers may conduct research concerned with advancing the science of engineering and with developing new principles and…

Words 3666 - Pages 15

Essay on The Success Factors of Standard Chartered Hong Kong Marathon

The Success Factors of Standard Chartered Hong Kong Marathon Presented to The Department of Business Administration 2011-12 EXECUTIVE SUMMARY This repost is studying the success factors of Standard Chartered Hong Kong Marathon. It will be collect the information and data from questionnaire survey and focus groups. Also, it will be through Value Important Performance Grid tool and SWOT analysis that more understand the performance and state of this marathon, then make some recommendation…

Words 12264 - Pages 50

Essay on Tax lecture2

1 Lecture 2: Residency and Employment income Selected parts of Chapters 1, 3 and 21 Web links are included to provide more information to those who are interested to learn more about particular topics Recommended exercises and self-study problems in chapter 3: Exercises 1-3, 8-9, 11-12, 14-16, Self-Study Problem 3-10: As you are not responsible for the standby charge (and the operating cost benefit, if any), you can assume that the standby charge is $4,871 (before taking into account any payments…

Words 6594 - Pages 27

Collin Technologies Case Study Essay

2013 Collin Technologies Case Study Baldrige Performance Excellence Program National Institute of Standards and Technology (NIST) • United States Department of Commerce July 2013 To obtain Baldrige Program products and services, contact Baldrige Performance Excellence Program Administration Building, Room A600 100 Bureau Drive, Stop 1020 Gaithersburg, MD 20899-1020 Telephone: (301) 975-2036 Fax: (301) 948-3716 E-mail: baldrige@nist.gov Web: http://www.nist.gov/baldrige The Collin Technologies…

Words 33512 - Pages 135

Coco Energy Drink Essay

Chapter 1 INTRODUCTION Rationale of the Study Across the globe today, more and more people are becoming drawn to living healthy lifestyles, and practicing healthy eating habits. With the proliferation of diseases previously unheard of and the progression of already identified ones into more life-threatening strains, the adage “prevention is better than cure” has become a mantra among individuals wishing to preserve the well-being of their bodies. The natural products health…

Words 14924 - Pages 60

Business Law Notes

Chapter one Business Law Law is a set of rules, enforceable by the courts, which regulate the government of the state and governs the relationship between the state and its citizens and between one citizen and another. There are various ways in which the law may be classified; the most important are: * Public and private law * A) Public law is concerned with the relationship between the state and its citizens. Specialised areas are: 1. Constitutional law is concerned with the workings…

Words 34659 - Pages 139

The Social Impact of Drug Abuse Essay

Num ber 2 THE SOCIAL IMPACT OF DRUG ABUSE This study was originally prepared by UNDCP as a position paper for the World Summit for Social Development (Copenhagen, 6-12 March 1995) Contents Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 Chapter Part one: background I. The drug problem . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 A. B. C. D. E. The…

Words 24383 - Pages 98