Applied Research Technology - Case Analysis Essay

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The manager of the Filtration Unit, Peter Vyas, asks for $ 2 million to launch RIMOS, that from my point of view is the right thing to do. He should handle the expenditure request by stressing all the improvements that his team has been able to bring to the mini-oxidation system (in terms of design, functioning, sustainability and efficiency). Moreover he should underline the increased probability of success given by the first-mover advantage that is obtainable in the new specified market (U.S. regions with governmental restrictions for irrigation). Vyas knows that he’s facing a critical decision, but he’s confident that his project is going into the right direction and that is necessary to go forward for the survival of the division and …show more content…
Cynthia quickly recognized and analyzed the main weakness of the project and consequently she worked hard to solve them demonstrating great attitude in decision making and problem solving. She’s very qualified, always precise and meticulous (partly due to the responsibility of the new role): I think that the introduction of the three-phases process saved, or at least was crucial for the success of the small-scale oxidation system.

Vyas showed a quite good attention to global challenges. In fact in developing the product, he considered the lack of access to clean water and basic sanitation, pressures on fresh-water suppliers and the growth of water demand in both developed and developing countries; all variables that an international company as ART, involved in sectors like Energy and Healthcare, should take into account. The aim of Vyas was the one of developing a product for furnishing potable water in remote areas of developing countries, as his first market research demonstrates: he needed to change the goal of his too much ambitious system because its SBU was suffering. The high attention to global challenges comes out also from diversified and cross-functional team which demonstrate efforts not only in analyzing and taking care of all environmental issues which characterize the water market, but also in growing ART’s global presence, both in terms of market and
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