2.3.1 Media Agenda-Setting Studies
The Agenda-Setting theory presented by Maxwell McCombs and Donald Shaw (McCombs, 2004; McQuail & Windahl, 1993) was based on their studies of the role of the media during the 1968, 1972, 1976 presidential elections in the USA. Basically, the theory argues that mass media news, both print and electronic, have a great influence on public opinion in terms of what the public considers important or salient in their society, by choosing what events to cover, how much…
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