Auto Shack was modeled after Walmart. Mr. Hyde implemented a strategic plan where the operation would focus on small communities or markets. Since its founding, initial growth and the creation of the Duralast product line the company changed its name to AutoZone (Real-Time Case Study 5: AutoZone, n.d.). AutoZone leads the market in aftermarket sales to customer’s that have older vehicles. Its direct competitors are Advanced Auto Parts, Pep Boys, O’Reilly, Walmart, and Target. AutoZone holds approximately thirteen percent market share.
Through the changing of the guard (Chief Executive Officer (CEO)), AutoZone continued the founder’s strategy to prosper as a small market auto market retailer (Real-Time Case Study 5: AutoZone, n.d.).
