AchievingSuccess
Success
Achieving
ThroughEffective
Effective
Through
BusinessCommunication
Communication
Business
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Chapter 1 1
Learning Objectives
1. Understand why communication matters 2. Define professional communication
3. Assess business communication issues
4. Explore the communication process
5. Review communication technology
6. Investigate ethical communication
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
Chapter 1 2
Understanding Why
Communication Matters
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Chapter 1 3
For Your Career
• Pursue Ambitions
• Express Ideas
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Chapter 1 4
For Your Company
Marketplace
Marketplace
Ties
Ties
Conversations
Conversations
and Trends
Trends
and
Productivity
Productivity
and Problems
Problems
and
Financial
Financial
Outcomes
Outcomes
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Chapter 1 5
For Your Company
Potential
Potential
Problems
Problems
Decision
Decision
Making
Making
Marketing
Marketing
Messages
Messages
Employee
Employee
Engagement
Engagement
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Chapter 1 6
Effective
Communication
• Practical
• Factual
• Concise
• Clear
• Persuasive
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7
Chapter
1-
Communicating as a Professional
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Chapter 1 8
What Is
Professionalism?
• Excellence
• Teamwork
• Ethical Behavior
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Chapter 1 9
What Is
Professionalism?
• Dependability
• Etiquette
• Positive Attitude
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Chapter 1 10
What Employers
Expect
OrganizationalSkills
Skills
Organizational
Coherenceand
andPersuasion
Persuasion
Coherence
ActiveListening
ListeningSkills
Skills
Active
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Chapter 1 11
What Employers
Expect
CommunicationDiversity
Diversity
Communication
CommunicationTechnology
Technology
Communication
Writingand andSpeaking SpeakingSkills
Skills
Writing
Copyright © 2014 Pearson Education, Inc. publishing as Prentice Hall
Chapter 1 12
What Employers
Expect
BusinessEtiquette
Etiquette
Business
EthicalCommunication
Communication
Ethical
TimeManagement
ManagementSkills
Skills
Time
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Chapter 1 13
Communicating in an
Organizational Context
Upward
Downward
Formal
Formal
Horizontal
Interaction
Informal
Informal
Grapevine
Social Media
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Chapter 1 14
Center on Your
Audience
The “You” Attitude
Emotional Intelligence
Business Etiquette
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Chapter 1 15
Unique Challenges of
Business
Communication
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Chapter 1 16
Global Business
Business Communication
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Chapter 1 17
Workforce
Diversity
Workplace Communication
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Chapter 1 18
The Value of
Information
• Competitors
• Customers
• Regulations
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Chapter 1 19
Pervasive
Technology
Technical Expertise
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Chapter 1 20
Organizational
Structures and
Leadership Styles
Tall
Flat
Matrix
Network
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Chapter 1 21
Reliance on
Teamwork
• Effective Communication
• Complex Group Dynamics
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