profits
Decline- decrease the cost, expend the market. To give up a product maybe innovation
Sales, 2 cost 3 profit 4 marketing objective 5 marketing strategy
If the question ask you about marketing strategy.
Mention the lifecycle
Pricing Chapter9
Price floor= no profits below the level (total cost)
Price ceiling= the highest price the customer could accept(value in customer’s mind)
Pricing strategies
Customer-value base
Cost base (breakeven-in the printed note)
Competition base (see…
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