Essay about Chevrolet Europe

Words: 2367
Pages: 10
Open Document
Chevrolet marketing strategy plan

[2005]

General Motor Corporate
Chevrolet Europe marketing plan

1. Company Description
General Motors, one of the world’s largest automakers, traces its roots back to 1908. With its global headquarters in Detroit, GM employs 204,000 people in every major region of the world and does business in some 140 countries. GM and its strategic partners produce cars and trucks in 34 countries, and sell and service these vehicles through the following brands: Buick, Cadillac, Chevrolet, GMC, GM Daewoo, Holden, Opel, Vauxhall and Wuling. GM’s largest national market is the United States, followed by China, Brazil, Germany, the United Kingdom, Canada, and Italy. GM’s OnStar subsidiary is the industry …show more content…
Those customers have an acceptable income, and also spend money on cars. The core customers of GM Daewoo were loyal to the brand, and tended to be traditional in their value orientation. B. What is the image of GM Daewoo in our customer’s mind?
Since the launch of the Daewoo Matiz in 1998, most of our customers think Daewoo is reliable, a very good value for what you spend, and most of all beautiful. But Daewoo was also a symbol of cheap imported products. C. What kind of cars are our customers are expecting?
GM Daewoo customers wanted a cost-effective, but expressive means of transportation. As such they wanted something practical, but distinctive from a car. A car is not a status for them.

5. Media advertising analysis:
The most heavily advertised consumer products in Europe are passenger car.
One of the reasons why the Peugeot group is able to keep increasing their market share in the previous two years is their large advertising budget. In 2002, Peugeot spend 859 million dollars in advertising and gained 15.45% share of voice (not sure what you mean). In 2003, Peugeot spend 791 million dollars in advertising and gained a 14.11% share of voice. With these large advertising expenditures, Peugeot market share increased 3% in the past four years.
Share of voice represents the media spending of a particular brand or company when compared to others in a product category or industry.
The percent of share of voice is directly
Show More

Related Documents: Essay about Chevrolet Europe

Sampling and Simple Random Sampling Essay

It exports to more than 100 markets, representing 100 markets, 11% and accounted UKs total exports. Automotive industry has been innovative new products, which is the largest in Europe to invest in R & D, more than 13 billion in 2010 for use in automotive research and development. During 2001-2006 period,when Chevrolet entered the UK market,the UK adult population was growing, reinforcing demand for cars. Car ownership during this time was already considered a necessity of modern like and a grown…

Words 1318 - Pages 6

Essay on Tesla Car

How do we tell if this car is better than another? Is it worth buying? How is it better than it’s competitors? There are hundreds of different engines in today’s world. It can be difficult to pick a favorite because of how technologically advanced we are. You have to consider what vehicle offers the most power and how it will fit into our fast paced society. I believe that Tesla Motors is that automobile. It has excellent battery range; sleek styling; impressive performance from all models and lots of cargo space…

Words 695 - Pages 3

History Of General Motors

founded, the headquarters was initially in Flint, Michigan. General Motors was a holdings company which quickly collected more than twenty different motor companies. Companies such as Oldsmobile, Pontiac, Cadillac, Buick, Opel(a German auto company), Chevrolet, and several others. Eighteen years after the founding of the company, December 20th, 1916, it began to publicly trade stocks. Over eight decades, General Motors implemented new ideas which revolutionized the idea of the car, propelling it to…

Words 1548 - Pages 7

turkish 329 Essay

International Marketing in Turkey International Marketing 329 Dr. Hanan Arnous Spring Semester 2015 Mohamed J Ameer S00019766 Turkey’s Geographical Location: Turkey's location at the crossroads of Europe and Asia makes it a country of significant geostrategic market and business importance. Turkey’s market location which combines the middle east to its south-east borders crossing with Syria, Iraq & Iran can empower powerful marketing strategies and trading conditions with the middle…

Words 1194 - Pages 5

Informative Speech Electriccars Essay

cars A) Where do the electric cars come from? B) When they was billed in the US? C) How they grow up in our country? II. Where are the electric cars today? A) Some statistic B) Top current companies/manufacturers that sell them. 1) Chevrolet Vol 2) Nissan Leaf 3) Toyota Prius Plug-in Hybrid 4) Tesla Model C) How much does it is cost? D) Where can…

Words 1303 - Pages 6

Difference Between Alien And Alien Vehicles

and any other car made in Asia, essentially. 4. USDM: United States Domestic Market. Any car made in the United States. This includes Dodges (Mopars) Fords, and Chevys, as well as all sub brands. 5. EDM: European Domestic Market Any car made in Europe. This includes exotics like Ferrari, Lamborghini, and Aston martin, but also includes more eco friendly cars such as Renault, Citroen, and Mini. 6. Younger: under 17 7. Older: over 17 Delimitations 1. Time- The study is only limited to one semester…

Words 3526 - Pages 15

would you buy Gm? Essay

provides automotive financing services through General Motors Financial Company, Inc. (GM Financial). The Company's automotive operations meet the demands of the Company's customers through its four automotive segments: GM North America (GMNA), GM Europe (GME), GM International Operations (GMIO) and GM South America (GMSA). During the year ended December 31, 2012, the Company's total worldwide vehicle sales were 9.3 million. As of December 31, 2012 the Company had ownership stakes directly or indirectly…

Words 4615 - Pages 19

Supply Tech Essay

either a president and vice president for each of the departments (purchasing, finance, manufacturing, marketing, and human resources). The Ford Motor Company is structured to manufacture quality cars in North America, Asia Pacific, Africa, China, and Europe. Ford has dedicated teams for designing, manufacturing, development, marketing, sales, and service to each region because the cars are tailored to each countries requirements and needs. Ford Motor Company is focused on creating a strong business that…

Words 1121 - Pages 5

Essay on Toyota

2011, but challenges never end, ups and downs for sure was part of this great company’s history and is still facing crisis. Toyota started with being a division in Toyoda Automatic Loom Works in 1933, before that time the founder traveled between Europe and the United States to search and investigate automobile productions. It established its operations in North America in 1957 and it currently operates 14 manufacturing plants. The company is still growing reputable and considered one of the best…

Words 1891 - Pages 8

Essay about General Motors

Company commonly known as General Motors or GM is an American company and is the world’s second largest automaker company. General Motors produces cars and trucks in nearly 31 countries and sells them through these brands, they are: Buick, Cadillac, Chevrolet, GMC, Opel, Vauxhall, Daewoo, Isuzu, Wuling and Holden. The worldwide ranking of automobiles is done per year by International Organization of…

Words 2682 - Pages 11