& Founder of Behavioral Economics Daniel Kahneman was born in Tel Aviv on March 5, 1934. He grew up in Paris France during WWII. As Lithuanian Jews in Nazi-occupied France, his family spent most of the war on the run. This is when his spark for psychology first began:
It must have been late 1941 or early 1942. Jews were required to wear the Star of David and to obey a 6 p.m. curfew. I had gone to play with a Christian friend and had stayed too late. I turned my brown sweater inside out to walk the few blocks home. As I was walking down an empty street, I saw a German soldier approaching. He was wearing the black uniform that I had been told to fear more than others – the one worn by specially recruited SS soldiers. As I came closer to him, trying to walk fast, I noticed that he was looking at me intently. Then he beckoned me over, picked me up, and hugged me. I was terrified that he would notice the star …show more content…
It is a fast-food way of thinking; cheap, effortless, convenient, and often bad for you. When we solely use this system, certain negative effects may take place. For example, the “halo effect” can occur when you meet someone that you like, you expect to like everything about them because it fits into your System 1 judgment of them. Eventually, when you learn something negative about that person, you become uncomfortable and confused because the new information does not fit into the mold System 1 has created. System 1 is also responsible for “confirmation bias;” this is when individuals have a tendency to ignore information that goes counter to their beliefs and favor the information that confirms one’s beliefs. For example, I am a vegetarian so when I receive negative information about being a vegetarian I am likely to be skeptical and/or rule it out versus if I am fed information that aligns with my