Dunkin' Donuts Franchising Essay

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Business Plan Executive Summary Prepared for: Potential Investors Prepared by: Brown, Skylar; Sherman, Sean; Song, Chhapon Mina; Sun, Jueiya Date: 12-02-11
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Proposal: Dunkin’ Donuts Franchising

Dunkin’ Donuts was established by Bill Rosenberg in 1950 in Quincy, MA. Dunkin’ Donuts started license franchises in 1955. It is the world’s leading baked goods and coffee chains serving more than 3 million customers per day. Dunkin’ Donut sells 52 varieties of donuts and more than a dozen coffee beverages as well as an array of bagels, breakfast sandwiches, and baked goods. At the end of 2010, there were 9,760 franchises all over the …show more content…
He has strong skills in dealing with numbers and money. He is from New York City where everything is hectic so he can handle jobs in crowded city pretty well. With Brown’s experiences in accounting, we believe that the capital and revenues in the restaurant are critically spent. Brown will be able to keep track of the company’s growth in term of sales and profits.
Diana Trondsen (Advisor) is the Franchise Consultant with FranNet for the south Texas region, based in Houston. FranNet is the oldest and most respected Franchise Consulting firm, with 75 offices in the US and Canada. She has been involved in franchising her entire career, including having personally owned a franchise for over 10 years. Her expertise is in single and multiunit franchises, with extensive expertise in implementation of franchise systems, business operations, and regional/local marketing.
Competitors
Being a new business in Houston, we are going to have a good amount of competitors such as Starbucks, Christy’s Doughnut, Shipley’s Doughnut, Daylight Doughnuts, and B&B Donuts. Being located close to a metropolitan area of Houston is going to provide us with a good amount of business to be able to compete with everyone around us.
Our restaurant’s Competitive Advantages
Being a part of such a huge chain is such a huge benefit to starting this business. Dunkin’ Donuts is a huge name in the food industry that even people from
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