Disagreement between scholars, who can be considered entrepreneurs of norms, failed to act as the force that persuades a mass of states to adopt a norm. However, in this case, as the norm was already internalized as the standard of appropriateness, scholars, as entrepreneurs, failed to sway states to practice the institutionalized international norm. Although atrocities in East Pakistan received extensive media coverage, there was a lack of “scholarly interest in the question of genocide”. Indicating that media coverage is not enough, the significance of the pressure from these academics to influence political actors are