culture, gastronomy tourism. Ă“ 2010 Elsevier Ltd. All rights reserved.
INTRODUCTION
Unlike other forms of travel activities and attractions, tourism dining
is an art form that gratifies all of the five human senses—vision, tactile,
auditory, taste, and olfaction (Kivela & Crotts, 2006). With such an idiosyncratic nature, tourism dining is often considered a sensory pleasure activity that fulfills the experiential part of a holiday experience
(Hjalager & Richards, 2002). In addition, food is an essential…
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