Epidemics In Malcolm Gladwell's The Tipping Point

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In the book the Tipping Point Malcolm Gladwell tries to explain the nature of epidemics, which is a moment when major widespread changes occur, and refers to them as the “tipping point”. He evaluates what causes these epidemics to spread from person to person and how it can affect things such as the drop in crime rate. He explains that the moment of tipping is very precise and calculated. Gladwell explains that there are rules behind these epidemics, such as, the Law of the Few, the Stickiness Factor, and the Power of Context. He states that these rules can be applied to many different topics like figuring out how children's show such as Blues Clues have educational value and predicting when a novel will become a best-seller.
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