Related articles Engineering Grand Challenges Crop engineering fights food poverty Fish: a perfect protein? Scientists to help African farmers Tianjin Eco-city - blueprint for the future Browse issues With a growing population demanding more food, and an agricultural community constrained by lack of land and water while battling demands for greater sustainability, the challenge of feeding the world is falling at the feet of engineers. Food shortages tend to be a problem for the developing…
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Yen. To combat these challenges, Komatsu has replaced CEOs, changed their corporate focus from “Beat Cat” to the three “G”s – “Growth, Global, Groupwide”. Key issues identified in the case are Komatsu’s approach to international expansion, organizational structure and localizing management, and product diversification. Komatsu was at crossroads on how to most efficiently and effectively leverage cost savings and expertise in local markets, from…
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popular networks are beginning to negotiate charges if Time Warner Cable wants to continue showing their product. The consumer loses, because rates increase to cover this increased operating expense. Time Warner Cable Media Sales offers national, regional and local companies affordable advertising solutions targeted to specific regions. The advertising dollars may be used to offset the usage fees from networks like Disney. Time Warner strengths include: ethnic show offerings (Gibbons, 2010), multi-room…
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Importance of Adequate Financial Planning in International Trade Good financial planning includes a comprehensive and objective analysis of your financial situation as well as an action plan and recommendations that can help you enhance your wealth and achieve a certain level of financial independence. Adequate and timely financing can help in: Define financial objectives; Draft personal budget and analyze your current status; Evaluate your needs and your future livelihood; and Determine the financial and…
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else as the world's preference structure is relentlessly homogenized. Consider the cases of Coca-Cola and PepsiCola, which are globally standardized products sold everywhere and welcomed by everyone. Both successfully cross multitudes of national, regional and ethnic taste buds trained to a variety of deeply ingrained local preferences of taste, flavor, consistency, effervescence and aftertaste. Everywhere both sell well. Cigarettes, too, especially American-made, yearly make global inroads on territories…
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Corporate Portfolio and Revenue 12 Market Share, Revenues, Income, Expenses and Stock Prices over Previous Five Years 14 Current Strategies (Corporate, Business, & Functional) 15 Core Competencies 18 The VRINE Model 19 COMPETITION 20 Core Competition 20 Competitive profiles 23…
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a. late 1800s—with the mass immigration of skilled workers to North America b. 1920s—with the improvement in production capabilities c. 1960s—with the establishment of overseas production facilities d. 21st century—with the introduction of robotics 10. What era of marketing history had a marketing philosophy that could be summarized by the phrase “a good product will sell itself”? a. production era b. sales era c. marketing era d. relationship era 11. A company produces a high-quality…
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1AC Version 1.0 Observation 1: SQ Observation One: The Status Quo First, Nano Development in Mexico is on the rise – it’s unregulated and risks spinning out of control Inter Press Service 2k12 (Tierramérica, “MEXICO: Scientists Call For Regulation of Nanotechnology,” 03/12/2012, http://www.tierramerica.info/nota.php?lang=eng&idnews=3920&olt=568, AC) MEXICO CITY, Mar 12 (Tierramérica).- Nanotechnology, which is currently unregulated in Mexico, could pose serious threats to human health and…
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were lower than they are today Capital and money movements were freer under the gold standard Movement of people was freer – passports rarely needed and citizenship was granted easily 7. Three waves of globalization Wave Triggered by / definition First wave of globalization (1870 – 1914) i. 2nd wave of Industrial revolution in 1870 -1876 (steam, electricity and specialization of butchers) ii. Falling transport costs, e.g. the switch from sail to steamships) iii. Reductions in tariff barriers Huge…
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Principles of Marketing, 14e (Kotler) Chapter 1 Marketing: Creating and Capturing Customer Value 1) All of the following are accurate descriptions of modern marketing EXCEPT which one? A) Marketing is the creation of value for customers. B) Marketing is managing profitable customer relationships. C) Selling and advertising are synonymous with marketing. D) Marketing involves satisfying customers' needs. E) Marketing is used by for-profit and not-for-profit organizations. Answer: C Diff:…
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