Information system
Keer Fan
Customer relationship management (CRM) is an approach to managing a company's interaction with current and future customers. It often involves using technology to organize, automate, and synchronize sales, marketing, customer service, and technical support. For many senior executives, CRM is the ultimate competitive edge, which will allow an enterprise to identify, capture and retain its most profitable customers (Michael Gentle, 2012). Information technology sees it as…
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