International Business Studies Essay

Words: 1977
Pages: 8
Open Document
International Business Strategies By Rahul Gairola

Subject : Appraisal of a MNE's recent market entry (2007-2010) ( 1. Firm Motivations for internationalization 2. Entry Strategy 3. Corporate Strategy)
Question: Acting as a market analyst for the US Investment bank Merrill Lynch, you have been allocated the responsibility to produce an appraisal report relating to a client’s (MNE) recent market entry

Executive Summary
In the appraisal I will discuss my findings on HTC’s entry into the Indian mobile phone market. HTC was founded in 1997, it has been making a strong name for itself internationally. In 2007, the company entered the Indian market and quickly made a name for itself providing the first touch and Android phone …show more content…
Instead, these individual companies joined together for combined ventures, opposed to creating “separate or new corporate entity” as explained in the Harrigan International Joint Venture definition. This was done to reduce the risk of entry barriers into the Indian market through companies already set up in the country and familiar with its consumers. It helped in gaining knowledge of the market as well as establishing a trusted name for mobile phones in India by using the partners’ recourses and their consumers trust.
HTCs Synergistic Motives for entering India: HTC is hoping to increase its market share from its current 20% to 25% by mid 2011. It has been able to take up the Indian market by first providing the first fully touch phone with the HTC Touch and the first fully Android powered device with the HTC Magic. This has proven analysts’ earlier predictions, about a difficult entry, to be wrong. Worries were that HTC could not handle the competition with Nokia, Samsung and others already well established in the Indian Mobile market. Instead HTC managed to take control of the latest trends in smart phones by concentrating on the upper class segments.

HTC’s Corporate Strategy

HTC has a transnational corporate strategy: The products are all standardized internationally and the R&D department is located only at the headquarters in Taiwan, while strategies are adapted to the each countries market and consumers. The
Show More

Related Documents: International Business Studies Essay

Study Guide for International Business Essay

EXAM III: Suggested Study Guide1 Chapter 13 - Global Strategy • Understand how companies can increase profitability and profit growth. • What are the different types of strategic positions a company can take (low cost, differentiation, niche). Understand the efficiency curve and the importance of aligning internal operations to strategic positioning. • How does the firm as a value chain help companies in reaching their strategic positioning? Understand both primary and support activities…

Words 6609 - Pages 27

Case Study: International Business Perspectives

­­­­Christine Tiernan Professor Maranga International Business Perspectives Mid Term Video Case Exam April 7, 2015 It is an amazing thing to see a country that used to be one of the poorest third class nations become one of the most successful now. Brazil has a great deal going for it as it enters this new era of its statehood. It is vital to the world, it is thriving, and its people are getting back that for which they have worked so hard. Along with a political system that wants its people…

Words 1156 - Pages 5

Case Study on International Joint Business Ventures Essay

Executive Summary Attaining global competence when entering into international joint ventures, in order to be successful, is dependent on developing a strategic approach to Human Resource Management (HRM) that ties to Business Strategies and to the overall Organization’s mission, vision, goals and objectives. Through problem analysis of this case, this paper will show evidence that international initiatives must be tailored to implement HR policies and practices that will complement the workforce…

Words 2392 - Pages 10

Study Guide: International Business Management Essay examples

Leadership- race to the top Creating business-friendly infrastructure Inexpensive, reliable utilities (phone, gas, water, waste) Inexpensive, reliable transport/travel (highways, airports) Ensure a well-educated workforce Create a business-friendly regulatory environment Easy to start a business, higher/fire workers, enforce contracts, get credit, close a business. Political Risks Ownership, Approval systems, anti-competition, infrastructure, business related laws (HR, environment, safety)…

Words 996 - Pages 4

GBE Week 1 QUESTION 3 Essay

QUESTION 3: “Ultimately, the study of international business is no different from the study of domestic business. Thus, there is no point in having a separate course on international business.” Evaluate that statement. A separate course on global business is important because the study of international business differs from the study of domestic business. According to Hill 2013, the reasons that make these studies different are: the fundamental differences among countries, the greater complexity…

Words 1735 - Pages 7

Essay about Henley PG Business And Management Broch

Postgraduate 2015-16 Business & Management programmes About Business & Management programmes at Henley Business School If you come to Henley to take one of our Business & Management programmes you’ll be joining one of the world’s leading business schools, as our triple accredited rating puts us in the top 1% globally. You’ll learn from internationally-renowned academic experts and thought leaders who have relevant experience in international business, marketing, entrepreneurship, human resource…

Words 6043 - Pages 25

Essay about born global

International Business Review 9 (2000) 77–93 www.elsevier.com/locate/ibusrev Internationalisation of small to medium-sized manufacturing firms: a network approach Sylvie Chetty a a,* , Desiree Blankenburg Holm b School of Business and Public Management, Victoria University of Wellington, PO Box 600, Wellington, New Zealand b Uppsala University, Uppsala, Sweden Abstract How do firms use business networks when they internationalise? To answer this question, a longitudinal case…

Words 7826 - Pages 32

Higher Education Essay

Undergraduate LCB Students In terms to provide much better international education for undergraduate LCB students, I have some ideas that are low cost and more beneficial for undergraduate students. The first suggestion of mine is that pay more attentions on study abroad. And the second one is encouraging to use digital learning method. Study Abroad The best and easy way for people to get to know different cultures is going to study abroad, especially have life experiences there. It is true…

Words 582 - Pages 3

International Business And Management Assignment

School of Society, Enterprise and Environment BUSINESS AND MANAGEMENT BM7031 – 30 International Businesses and Management (Level 7 Compulsory module) Module Handbook – Feb 2015 Welcome to module BM7031 – International Business and Management This handbook provides you with all the information you need to gain the best learning outcome from your participation in this module. Staff Dr Lu Liu Email – l.liu@bathspa.ac.uk Office Location – CM229 *Notes: Should you wish…

Words 6450 - Pages 26

Essay on Ethics in International Business

Ethics in International Business Abstract International business ethics challenges the corporate world to deal with questions of what to do in situations where ethical standards come into conflict as a result of the different cultural practices in the nation. Since, there is this dilemma that has progressively troubled the large multinational corporations, international business ethics has arisen to help address these adhesive subject matters. There are several international business ethics discussions…

Words 1663 - Pages 7