John Lewis And Ebay Research Paper

Task 29.3
P3: Explain how focusing on customer by providing good customer services is essential to retailing.
For P3, I will be explaining how providing good customers services is essential for a retail business for them to be successful and different level of service they provide to customer to ensure customer satisfaction for their goods and services.
Customer Focus
Customer focus is organisational stance in which all business operational activities are directed by their customers want and needs and ensure that their business has a competitive advantage to their competitors. Organisation believe that by focusing on their customers wants and needs is the best way to achieve the organisation objectives.
1.) Customer relationship management …show more content…
EBay provides personalised email and provide £5 voucher to customer just by joining EBay.

2.) Collection and uses of customer information
Many retailers like John Lewis, McDonald and EBay collect data from customers but also keep information they collected from customer secured so that other people are not able to authorise the information. Retailer business like John Lewis, McDonald and EBay needs to make sure that data they collected I secured as they do not wat to loose customer trust in their business as it may affect sale revenue and brand image.

John Lewis McDonald EBay
John Lewis provide loyalty cards to have insights on the customer’s characteristics and buying habits which can help them during market research. Also, enables them to get customer email. McDonald gather information through their sale assistant by asking them which product is the most popular and which advertising activities are the most effective. This is usually communicated during staff meeting. As an e-retailing business, EBay has information about the customer address that they need to keep …show more content…
This may include customer greeting customer when they enter the store. Also, by providing toilets and bank machine to customers.

John Lewis McDonald EBay
John Lewis provide toilet facilities in their toilet and elevators. Also, John Lewis ensure that shop floor premises is organise and presentable so that customers are able to identify things they are looking for easier. McDonald employees greats their customer before customer start to order item they want. Also, McDonald provide clean toilet facilities for customers. Customers are able to put items in the basket for items they want to purchase.

2.) Transaction
Customer service relating to transaction can include how business demonstrates product, thanking customers for transaction, helping customer for fast and efficient payment for the product.
John Lewis McDonald

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