While researching a comparison among total revenues of different sports at Michigan State and Florida State, Kristi Dosh, a sports business analyst and author of the book “Saturday Millionaires” and website article “Self-Sustaining Athletic Departments: More Than What Meets the Eye”, states, “Florida is in a better position than Michigan State to cover the operating expenses of all the sports thanks to the huge football profit”. This tells us that the football profit from Florida covers any other expenses of other sports that generate little to no revenue. Also, it tells us that when colleges have more successful, winning programs, they tend to generate more revenue.
Some sports do obtain enough money to even give back to the school. Florida donated “over $6 million back to the university last year to help cover cuts in its operating budget passed down from the state” (Dosh - “Self-Sustaining Athletic Departments”). Dosh implies that when high-revenue sports give money back into the school, it creates an equilibrium. Low to non-revenue sports are allowed to function while high-revenue sports are expected to keep revenue coming