Coach Marketing Plan
June 2010 – June 2012
BUS 620: Final Group Project
March 8, 2010
*Executive Summary *-
The focus of our 2 year marketing campaign is the building of the Coach line of handbags. The typical market focus of the handbag business for Coach is geared towards middle class women who have an interest in quality handbags and don’t who mind paying a little more for the quality and prestige of Coach products. While a Coach handbag is certainly a niche item, we feel there…
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