Ladies Only Fitness Business Plan Essay

Words: 5893
Pages: 24

LADIES ONLY FITNESS

Contents

EXECUTIVE SUMMARY……………………………………………………………...3
1.1 Mission………………………………………………………………………….3
1.2 Objectives………………………………………………………………………3

COMPANY SUMMARY.………………………………………………………………4
2.1 Company Ownership…………………………………………………………4
2.2 Start-up Summary…………………………………………………………….4
2.3 Company Locations and Facilities…………………………………………..6

SERVICES……………………………………………………………………………...6
4.0 Market Analysis Summary…………………………………………………..7
4.1 Market Segmentation………………………………………………………...7
4.2 SWOT Analysis……………………………………………………………….8

STRATEGY AND IMPLEMENTATION SUMMARY……………………………...8
5.1 Competitive Edge…………………………………………………………….9
5.2 Sales Forecast………………………………………………………………..9

MANAGEMENT
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Beyond that each trainer has specific qualifications and training that enables them to provide each client with an individually designed program.
Ladies Only Fitness offers a large selection of sophisticated equipment bio-mechanically designed for a woman's body.
• Treadmills (10);
• Stepmills;
• Steppers;
• Upright and recumbent bikes;
• Elliptical trainers;
• Stairmaster;
• Rower;
• Bodytrek;
• Gravitron;
• Cross aerobic trainers.
Ladies Only Fitness provides a floating foam floor for a variety of aerobic, step, muscle conditioning and yoga classes. The club also has a child care center to serve clients that would otherwise be unable to workout if they cannot find a babysitter, or be able to workout without the stress of watching over children.
The membership fee is N$150 a month and the personal trainer fee is N$25/hr.
Market Analysis Summary
Luderitz is a town on the move. The population has grown by 10% each year for the past three years.
Most importantly, the growth has been fueled by the increased employment in the towns’ companies. This has attracted a type of professional that is the target customer for the Ladies Only Fitness. The women we are targeting are looking for a different type of fitness club experience. At Ladies Only Fitness, they will be the total focus of our staff.
Another target group is young mothers who are looking for a club that will fit their needs and keep their