Marketing Plan for Maharashtra Tourism Essay

Words: 4566
Pages: 19

Maharashtra Tourism

1. Executive Summary
Indian economy is growing and Tourism’s contribution to the economy is increasing since few year. Maharashtra as a state has immense to offer in support for the growing tourism industry; however its potential remains largely untapped. The reason for this are:-
• Lack of Product/Site promotions
• Lack of products for the “Most Visit” and “Most Spend” segments of India tourist
• Lack of Coherent marketing of the various offering and creating pull for the tourists.
• Lack of proper service and after visit initiative.
Our focus to solve these problems and increase the share of Maharashtra Tourism is based on four “R’s”:-
 Revamp- The use of mediums to communicate to the potential tourists
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Heritage, Pilgrimage, Fort
Nashik Nashik, Wani, Trimbakeshwar, Shirdi Pilgrimage, Eco
Cental Konkan Kolhapur, Panhala, Ratnagiri, Pavas, Ganapatipule, Dervan, Chiplun. Pilgrimage, Liesure, Heritage, Beach
North Konkan Alibag, Murud – Janjira, Harihareshwar, Srivardhan, Dapoli. Beach, Liesure, Heritage
South Konkan Kolhapur, Amboli, Sawantwadi, Vengurla, Malvan, Sindhudurg, Vijaydurg Pilgrimage, Liesure, Heritage
Entire Konkan Major attractions in Sindhudurg, Ratnagiri and Raigad districts Pilgrimage, Heritage
Amravati Amravati Amravati, Chikhaldara, Semadoh, Muktagiri Eco, Liesure
Vidharbha Vidarbha Ashtavinayak Pilgrimage
Vidharbha Nagpur, Ramtek, Khindsi and Totladoh Liesure, Eco, Fort

Many tourist destinations like virgin beaches on the western coast, Lonar in Buldhana district, Bhandardara, Bhimashankar etc can be developed as major tourist destinations. These destinations can easily be integrated in the established tourist circuits due to the availability of basic infrastructure at these destinations. Stand-alone destinations in Maharashtra are mostly day tour destinations located within a distance of 150-200 km from major cities like Mumbai, Pune, Aurangabad, Nagpur, Nashik, Kolhapur etc.