Most companies won’t even negotiate and consider participating in this film. Surplock gears his pitching strategies based on his target audience, or the group the speaker wants to persuade. In meetings with potential sponsors Spurlock uses mental dialogue, or mental give and take between speaker and listener during a persuasive speech. In the meeting with Pom Wonderful Surplock used unsaid communication to understand that the CEO was not too pleased with advertisement being based off of a not “family friendly”