He utilizes all three modes of argument at varying degrees of successfulness, but all serve their own express purpose quite fine. Logos is the element he uses most effectively out of the three, and contributes most to his argument. Spurlock is shown several times at various doctors’ offices throughout the film to demonstrate the physical changes his body undergoes as he takes on this experiment. Precise statistics about his weight-gain, body mass increase, cholesterol, changes in mood, and statistics about the food market strengthen his argument with facts, as most people find most effective in an argument, due to their natural sense of