In LaForge and Hodge’s research paper, they use an extensive vocabulary to remove vagueness from their paper, as well as using advanced grammar to provide a scientific structure behind their evidence. By formatting their argument into a plausible explanation by using advanced vocabulary and grammar, they are able to gain credibility through expertise and professionalism. The scientific community would be wary of unprofessional research and would ignore their claims, even if all of their research is proven. In contrast to the highly professional format of LaForge and Hodge, Oliver uses humor and satire to further sell his claim to his audience. Oliver uses entertainment to make him seem more trustworthy to the audience. Furthermore, he uses a more rudimentary vocabulary to present information; making the information easier to follow. The contrast between the format of both arguments helps sell their claims to their respective