New Holland Essay

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Strategic Analysis New Holland Fiat India

Strategic Management - I
Prof Amita Mital

WMP 2013 04-Oct-2011

Report Submitted By : (Group A8 )

WMP6029 WMP6030 WMP6031 WMP6041 WMP6125 WMP6127

Manu Chauhan Mukul Priyadarshi Nikhil Nangia Sanjeev Kumar Maurya Manmeet Singh Saini Abhinav

Page 1 of 16

Table of Contents
1. Introduction .....................................................................................3
1.1. New Holland Tractor Organization .............................................................. 3 1.2. Tractor Market in India ......................................................................4

2. General Environment Analysis - PESTL...........................................6 3. Porter’s Five …show more content…
Lack of awareness among farmers like pricing, offerings etc. There are a few, big buyers so each one is very important to the firm. High switching cost.

II.

Bargaining Power of suppliers - Low
   The suppliers do not pose any threat of forward integration. Large number of suppliers present in market. Switching cost from one supplier to another is less.

III.

Threat of new entrant - High    Highly capital intensive industry. High start-up capital required. Customers are brand loyal ex Mahindra. It require large dealer network. However globalization and 100 % FDI has reduced barrier of entry.

IV.

Threat of substitutes - Low  There are no credible substitutes to the tractors. Page 8 of 16

 V.

The only option available is bull-plough.

Inter firm rivalry – Very High  The rivalry is extremely high owing to the consolidation that the industry is witnessing.     Entry of foreign players. Continuous technological innovation. Less merger and acquisition of tractor industry increases rivalries. Globalization.

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4. SWOT Analysis – New Holland
   Well-established distribution network in rural areas. Deep penetration. Strong tractor model range.

 

Slow publicity. High price.

   

Increase sale opportunity through exchange offer on old tractor. Export potential. Increasing income levels will result in faster revenue growth. Increase in
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