The commercial appeals to our reason and logic through repressed messages in the dialogue that rely on what is conveyed as fitting and desirable roles for men and women. The commercial is persuading the audience (men) to buy their body wash because any other brand will make them smell like a lady, and therefore, unmanly. The logic here is if men are using a body wash that isn’t Old Spice, they are breaking the rule that men should be manly. The commercial offers the solution, if you buy Old Spice body wash then you will be manly. The commercial also uses logic, logos, by making apparent that the scent of Old Spice is not only manly, but also pleasing to women. Women will find you more attractive if you smell like Old Spice. Therefore, by buying and using Old Spice body wash you will become more pleasing to