Knowing Your Audience
Stephanie Joyce
BCOM/275
October 20, 2014
Randall Savely
Knowing Your Audience
One summer day in 2010, 33 miners became trapped 2,300 feet below the surface of the earth when the San Jose mine, an underground copper mine in Chile, collapsed (Weik, 2010). “Los 33”, as they became known, remained underground for 69 days (Kraul, 2010). This was not just news to the families of Los 33; the world was captivated. For 69 days, the rescue of Los 33 dominated international news, and…
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