The Whyte’s studies and works help people to understand what the new humility is. Paco Underhill declared his readers to “One of the best ways to understand the new humility in shopping theory is to go back to the work of William Whyte.” Therefore, what Whyte says, writes, or thinks are directly connected to understanding of the humility.
4. We should not be afraid of Paco Underhill for two reasons. Firstly, his studies and works are very useful for everyone because store can make their store more comfortable. According to their effort, consumers can walk around and buy the products easily. Secondly, to analyze the information which are about the behavior of consumers is a big business nowadays. Paco Underhill declared, “The practice of prying into minds and habits of American consumers is now a billion-dollar business.” By involving in this business, tons of people are able to earn money to live, therefore, he should be respected.
5. Gladwell, Malcolm. “The Science of Shopping”. Exchanges: Reading and Writing About Consumer Culture. Ed. Ted Lardner and Todd Lundberg. New York: Longman, 2001.