Back then the job market was overpowered by male dominance and it wasn’t uncommon for a wives job to stay home, raise the kids and, of course, absorb the media on the TV. The pathos of this commercial comes from the commercial playing heavily on the fear of disappointing your husband and being a poor wife. Folgers gets their message across by the husband openly nagging his wife’s coffee which isn’t Folgers coffee. Thank goodness for Folgers coffee which promises to keep your husband in high spirits. With advertising being done almost 100% by men back then, that much testosterone and male pride in one room. It’s easy to understand how they thought that keeping your husband happy is the most compelling way to get wives’ to buy something. The overall pathos message that Folgers gets across in this commercial is that if you buy their coffee your husband will love you and if you don’t you’re jeopardizing your marriage. Along with anyone can make the best coffee with Folgers