Persuasive Textual Analysis Essay

Words: 1134
Pages: 5

BSBWRT501 Write persuasive copy
Introduction
Everyone loves cafe, especially in Melbourne with its famous brunch and coffee. In John’s Café, we always serve food to be enjoyed by everyone. Our passion for food inspired by nature itself, which can be selected from nutritious, vegetarian, gluten free or daily free food. Our founder John thinks that everyone can relax comfortably with the very friendly staff that can give everyone great ambience environment surrounding, experiencing the brewed coffee and we always preparing the best food without restricting down as a ‘diet option”. So John’s Café is a reminder that being healthy and positive can be achieved through little effort.

Part A: Analyse and interpret creative brief. This will require you to:
1. Explain the central idea or creative concept used in the campaign

- the verbal or visual device used to present the content to the reader, listener or viewer of the
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My plan is to choose the product uses pictures a verbal or visual device. By choosing our own product uses, we can tell a viewer that our café is using the natural ingredient fresh from our garden and it is really powerful tool to influence customer. Selecting the colourful fresh ingredient can give customer psychological understanding that affects their visual design and their decision-making process. By getting to know this, the John’s Cafe brand perception can be change to be more positive.
Moreover, this perception can expand John’s Café awareness in order to attract more people, which can bring into having loyal customer and through word of mouth they will refer their partners, friends or family members.
2. Identify and discuss technique/s used to express your central idea or creative concept. Write an email to organisational manager seeking their confirmation for the most suitable technique/s for your campaign
- Positive