Essay on Prince Sports Case Study

Words: 1041
Pages: 5
Open Document
M2. Case Study Analysis - Prince Sports, Inc.

Quick and fast changes in an environmental market place such as social growth (globalization and the growth of social networks), economic instability (crises), industrial progress, fast growing competitive world and firm marketing regulatory mainly have an effect on the work of most of marketing companies or marketing and brand image divisions of the companies. In order to put into practice a winning marketing plan or a boost in sales and customer awareness companies have to stay in pace with the new marketing environment and take into thought every likely detail that might help out or ruin the image of a company or product.
This case study will examine the marketing principle and …show more content…
This essential break down allowed targeting different consumer demographics by meeting their performance ability, age, price and playing features. Summing up and taking into account these important elements Prince Sports, Inc. reached out to widened their consumer target that includes professional players, competitive players, players who need to feel more control, players who are looking for larger sweet spot, players ages 8 to15 and players ages 5 to 11. These lines are customized to levels and needs of these particular consumers. Average family where two parents are intermediate level and their child is beginner level would probably purchase racquets of the same brand, especially when this brand has developed a new technology that increase player’s performance and still remain affordable. The simple example demonstrates how important and beneficial this strategy of researching, analyzing and trying to satisfy for both consumer and company.
3. Distribution and promotion strategies: While being productive in meeting consumers needs Marketing team of Prince Sports, Inc. also realized the importance of market channels. One problem is to create a competitive product but another problem is make this product to find its way to a right consumer. Prince has a number of different distribution channels-mass merchants, sporting goods chain, smaller spatiality tennis shops as well as online merchandising. Companies marketing team very carefully electing and customizing marketing
Show More

Related Documents: Essay on Prince Sports Case Study

Prince Sports Case Study Essay

MO2A3 Prince Sports Case Study Prince Sports has managed to remain in their field, but the task was not easy. They have been in business for over forty years and have continued to evolve to fit the needs of the consumers while also managing to expand their products. In doing so, they have needed to keep their company ahead of trends that have occurred in the market. So far, they have managed to do so, but with the continuously changing market and economy, Prince Sports needs to constantly…

Words 1608 - Pages 7

P1 – Explain the Range of Meanings Attached to Citizenship, Diversity and the Associated Terminology Essay

services comes from a news report on channel 4 earlier this year. The report tells how there has 120 racism cases in the Metropolitan Police over the past decade, but only one officer was dismissed as a result. This shows that racism is common in the public services but is not necessarily dealt with as it should be. http://www.channel4.com/news/met-police-racism-figures-reveal-120-cases-one-dismissal Racist A racist is a person with a prejudiced belief that one race is superior to…

Words 1290 - Pages 6

Analysis of Exxon Valdez Oil Spill Essay

Mahalia Gauld January 18, 2011 MGMT 2850 Case Study #1- Exxon Valdez Situation in Brief: On March 24, 1989, an Exxon supertanker spilled 11 million gallons of oil while traveling through the pristine waters of Alaska’s Prince William Sound. The consequences of this spill were detrimental and continue to affect life today. The oil spill killed thousands of wildlife, extensively damaged a portion of the beautiful Alaskan environment, and eventually affected the economy to global proportions…

Words 1745 - Pages 7

Essay about Marketing and Rolex

your product. As Ellis mentions, “customer care is what you focus on when you can’t compete on product superiority”. Bob is now faced with the main issue of the case study: marketing costs that are ensuring the current increase in sales versus R&D costs that may ensure profitability and brand loyalty on the long run. The case study clearly highlights that Bob is trying to decide which technique will be most efficient in terms of profit, growth and sustainability. His master distiller’s R&D…

Words 2051 - Pages 9

Essay World history

and became emperor of the French in 1804. Failed to defeat Great Britain and abdicated in 1814. Returned to power briefly in 1815 but was defeated and died in exile. Machievilli better to be feared then loved, the end justifies the means, wrote the Prince Adam Smith (Scottish economist) in The Wealth of Nations, he created the concept of laissez-faire ( government should leave economy alone) & applied natural law to means of production & exchange (supply & demand) Renaissance Man a man who excelled…

Words 953 - Pages 4

Essay about British Culture

Summary of ‘Britain’ The country and its people: an introduction for learners of English Revised and Updated Author: James O’Driscoll Oxford The chapters which you need to study for the exam are as follows: Chapters 1 – 5, 10, 11, 13, 14, 16, 20 – 23 plus reader 07 2538 SCC UK: Government and Monarchy Chapter 1. Country and People The British Isles lie off the north-west coast of Europe. It consists of two great isles and several much smaller ones. - Great Britain is the largest…

Words 11555 - Pages 47

Essay On Where The Devil Don T Stay

Where the Devil Don’t Stay I had found a new sport my sophomore year of high school, and it consumed every grain of me. The discovery of whitewater kayaking realized an addiction that playing high school football could never reach. Like a cocaine addict without a line, he slams Red Bull’s to ease the craving; my current residence in Mississippi offered few options for paddling so researching river beta online took the edge off. The lunchroom conversation could never fulfill the allotted…

Words 2608 - Pages 11

Essay on The Relationship Matrix Parts I II

realized that he was not too far away from the airport and so turned the plane around and landed so the woman could be attended to from medical personnel. The second case was again a 747 airliner at a different time that had just left Gatwick in England. As the plane was gaining altitude, once again a young woman began to give birth. In this case the captain of the aircraft turned the plane around and landed safely so that once more medical personnel could take over. What always struck me as amazing when…

Words 5696 - Pages 23

Salt Lake Olympic Bribery Scandal Essays

would suffer in their ability to do business in a climate that would give foreign businesses an unfair advantage. Research, however proved that despite the fact that the payments which this bill would prohibit are made to foreign officials, in many cases the resulting adverse competitive affects are entirely domestic. Former Secretary of Commerce, Richardson, pointed out that in a number of instances, "payments have been made not to "outcompete" foreign competitors, but rather to gain an edge over…

Words 8631 - Pages 35

A Note On Monotheism

| Religious war among German princes; Protestants vs. Catholics; ended with the Peace of Augsburg | Thirty Years War | only Christian church during the Middle Ages in western Europe | Catholic Church | speaking out against the Catholic Church; Galileo was accused of this and brought before the Inquisition | heresy | Italian word for rebirth of Greek and Roman culture | Renaissance | belief led by Erasmus; forcus on individual and study of the classical Greek and Roman…

Words 2763 - Pages 12