Publix Paper

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3.5 Positioning

There is a need for Publix to improve the execution process of their current marketing function, so that the company generates ways to stay consistent and successful with their current competitive position. It will differentiate their offering and create more value for the company in the supermarket industry. The current marketing position at Publix states, in its online corporate marketing section that the company “seeks to align our business with the needs of our customers. Our objective is to assure competitive success by best matching our product and service offerings with the demand of our customers” (Publix Supermarket Inc., 2011). The company should readjust and align their execution around the aforementioned …show more content…
The most successful kind of strategy is a robust strategy that reaches long-term and stable performance by creating superior customer value and building enduring customer relationships. Publix has some of the key elements that are recognized by Doyl already incorporated in their current company strategy. But with a marketing program that has continuous learning capability, innovation and improvement, along with developed and effective supply chains, an information system and other technology that can deliver superior operating performances, than Publix can accomplish Doyl’s concept of a robust strategy. Research identified that Publix is a successful private company and is always ranked high in Forbes and Fortune under private company listings. As stated earlier in this marketing plan, Publix supermarket is the largest in Florida and one of the largest grocery chains in Florida as well. Publix is known for providing better quality products, keeps a motivated and well customer service workforce and is charitably and community involved. Publix stores are mainly located in growing populations and to maintain keeping a strong return on investments, the new position and strategies we propose will provide an innovative and an expanded plan that can maintain growth as the population in their locations grow and as the company grows in the future.

3.7 Marketing Program

We have established a program that will keep Publix a leader in the supermarket
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