Raising The Roof Analysis

Words: 350

Pages: 2

Open Document

When telling stories that speak on social issues, there is always an element of shock and surprise. Whether it be through statistics, societal reactions, or visual aids, Raising the Roof has done an excellent job of shocking and surprising their audiences. In the organization’s campaign titled “Coming Soon: Homeless Shelter”, Raising the Roof launched a video to educate the Canadian public on the issue of homelessness. The Coming Soon video captures audio and video footage of members from a wealthy Toronto neighbourhood reacting to the placement of a homeless shelter, which is a front to elicit reaction out of community members, within the community. Raising the Roof used real audio from anonymous individuals expressing their discontent with …show more content…
Raising the Roof uses the concept of causation to explore the cause and effect relationship within the issue of homelessness. While their major goals lie within creating long-term solutions to combat homelessness, Raising the Roof has also dedicated time and resources to changing the conversation of homelessness. The Coming Soon video, not only elicited shock and surprise in many of its viewers, it highlighted the effects of a negative conversation and stereotypes regarding homelessness on society. According to the Cambridge Introduction to Narrative, individuals “continually look for the cause of things. The inevitable linearity of story makes narrative a powerful means of gratifying this need” (Abbott, page 41). The Coming Soon campaign video was an opportunity for Raising the Roof to look at stereotypes, stigmas, and sensitivities towards homelessness and the effect it has on organizations like Raising the Roof, and society. This video was a direct attempt for Raising the Roof to look for the cause of homelessness, and the hesitancy of individuals to participate in creating solutions to the

Essay on American Jobs Act

businesses on their first $5 million in payroll, targeting the benefit to the 98 percent of firms that have payroll below this threshold. (Fact Sheet: The American Jobs Act) This bill gives small business's a tax cut for hiring new employees or raising wages. The tax cut they receive would eliminate payroll taxes. This step would help alleviate some of the stress on the large percentage of American adults who are now working minimum wages jobs, to support their families. “The expansion of the payroll…

Words 1035 - Pages 5

Politics in Classroom Essay

type is tipping, according to the article, is a problem that can move from open to closed. Depending on what country or region you live in or just who the individual is will determine what type of problem the topic just might be. Growing up under a roof that accepted all races and religions it is very easy to accept different races entering this country. Immigration has been a big problem to a lot of people in the past few decades and does not seem to be getting any better. Immigration is something…

Words 883 - Pages 4

Cultural Universals Between United States and China Essay examples

It also touched on how Chua called her eldest daughter “garbage” at the dinner party they attended. She is explaining that she was just raising her children the same way her and her siblings were raised by her parents. She tells that her and her husband had many arguments and discussions on how to raise their children, and that he was not always against her. The Wall Street Journal article…

Words 1076 - Pages 5

Met Connect: Marketing And Marketing For Event

Plan Met Connect 2013 Marketing and Communication plan May 2012 Content Title page 2 Content 3 Executive summary 4 Situational analysis 5 Positioning - Target - Segmentation 6 Objectives 6 Key messages 7 Event concept 8 Marketing strategies and tactics 9 Budget 19 Timeline 20 Appendix A SWOT and PESTEL analysis 22 Appendix B Positioning 27 Appendix C Target segmentation 28 Appendix D The Big Chill House 31 References 34 Executive summary MetConnect…

Words 5363 - Pages 22

Essay on Manager: Lean Manufacturing and Gwenda Connell

CASE STUDY FUJITSU Going lean adds weight to customer service “Combining Sense and Respond with Lean absolutely enables and increases our operational effectiveness and service value.” Gwenda Connell – Head of the Sense and Respond Institute, Fujitsu Customer’s Challenge Fujitsu Services is a leading European information technology services company, with an annual turnover of £2.46 billion (€3.59 billion) and over 19,000 employees in 20 countries. Having studied the benefits of the Lean management…

Words 1621 - Pages 7

Essay on Case Study Galeries Lafayette

freestanding buildings, such as Lafayette Maison or Lafayette Homme. Designed for a longer time frame to indulge customers in, they are nonetheless subject to change in order to respond to current trends. The basis for the specialised concepts is a detailed analysis of the customers’ lifestyle; the focal point is no longer the product offer, but the…

Words 3848 - Pages 16

Wgu Bs Marketing Management Capstone Essay

Company 3 A3. Business Goals 3 A4. Keys to Success 3 B1. Industry History 3 B2. Legal Form of Ownership 4 B3. Location and Facilities 4 B4. Management Structure 4 B5. Products and Services 5 C. Market Analysis 5 C1. Target Market 5 C2. Industry Analysis 5 C3. SWOT Analysis 7 D. Market Strategy 9 D1. 4Ps 9 D3: Promotional Strategy 10 D4: Sales…

Words 5569 - Pages 23

Amish Community final paper CH

Community Assessment and Analysis Amish Community of Lancaster, Pennsylvania Grand Canyon University Can you remember the last time your power went out at night and was off for an extended period of time? Usually we pull out the candles or flashlights and maybe sit around the table and talk, play a game, do a puzzle, or maybe just go to sleep. There is a community of people that does this exact thing every night, but not because their power has gone out; rather they choose to live their lives…

Words 5594 - Pages 23

Observations Of Troy's 'Fences'

Mr. Bausili Fences: The Troy Journal English Observations Analysis 1) Troy: "I went to Mr. Rand and asked him, 'Why? Why you got white mens driving and the colored lifting?” - pg 2 Act 1 Scene 1 Troy says this in a confident tone. He asks Mr. Rand why black people aren’t allowed to drive. According to Bono, others…

Words 1851 - Pages 8

George Washington and Mount Vernon Essay

Hunting Creek Plantation to “Mount Vernon, after Admiral Edward Vernon, his commander in the British Navy.”3 Upon Lawrence’s death in 1752, Anne and her second husband leased the mansion to George Washington. “He expanded the house in 1758, raising the roof to make the Mansion two and a half stories high.”4 Washington lived at Mount Vernon as a bachelor for five years before he married Martha Dandridge Custis in 1759. George Washington finally inherited Mount Vernon after the death of Lawrence…

Words 2724 - Pages 11