Michael Ruse does not just appeal to the simple reader, but he also uses terms that help it feel more scholarly. Thus, Ruse uses more formal language. Although his writing is intended for the general audience uses formal language to connect better. Ruse talks about more scientifically based information, so he needs touse formal writing. The use of formal writing and technical language helps him to sound more convincing to the audience. Some of the words that he tends to repeat are: organism, machine, purpose, and teleology. These words are used throughout to help emphasize the point that he is trying to achieve. He uses the word “purpose” a lot throughout, in order to, show that everything he is discussing the science, the machines, and religion based, all have a purpose. Ruse also uses direct quotations from some of the great philosophers. He uses quotes from Newton, Aristotle, and Charles Darwin to help support that claims that he makes throughout his article. When he gets to the start of newer ideas, Ruse adds in larger fonts. Ruse uses these in order to support supports important ideas in the section. For example he enlarged the phrase, ‘’Now, however, the governing metaphors of nature change. No longer did scientists think in terms of organisms: they thought in terms of machines” (Ruse, p. 4 par. 3). Ruse enlarged this part because it helps support his overall idea that scientists think in the mindset of how machines work. Thus being that they have to have a reason for why something works rather than just believing that it could actually happen. The enlargements of the phrases also help prepare the reader for the upcoming topic. Finally, in Does Life Have a Purpose uses ethos to drag in the audience. Ruse used the pull of a more scientific view the end of the