Samsung Galaxy Note II (2) Essay

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Standard Assessment Brief Paperwork

Course of Study:
Btec Level 2 Diploma in Business
Group:
1
.
Unit Title: 4 22: Visual Merchandising and Display Techniques for Retail Business
Assignment Title:
Creating a buyer environment
Date Set
Review Date
Submission Date
Brief IV:

Assign IV:

W/C 27/1/14
See individual tasks
6/6/14

Student Name:

Date:

Date:

Lecturer:
Claire Biggs

Objectives – (Learning Outcomes)

Grading Criteria Available
1. Know the techniques retail outlets use to merchandise and display their products
2. Understand the techniques used to influence customers to buy
3. Be able to design a positive sales environment
4. Be able to carry out health and safety risk assessments related to merchandising and displays in retail outlets
P1

M1

D1

P2

M2

D2

P3

P4

P5

Assessor’s Feedback:

Student Self Evaluation:

Assessor’s Signature:
Student’s Signature
Date:

*Guidance/ Final Grade for Assignment / Unit
All grades subject to verification

Possible Research Opportunities

Primary and Secondary sources can be used
Textbooks on business, Selling techniques, retail can be used
Internet sources including; websites of retail stores, images of sales floors, stock
Personal experience in retail environment
Related TV programmes relating to recruitment such as: the Apprentice, Mary Portass, Shoplife, Liberty’s of London
Required for Assessment

You are required to complete each task in the format requested by the dates specified. If a task has been well attempted but falls short of the criteria a second submission shall be allowed with feedback from your unit lecturer
Assessment Methods

There are a variety of assessment methods required for this assessment but evidence of each must be compiled in your portfolio

To achieve a PASS you must

Successfully complete all of the pass criteria
To achieve a MERIT you must

Successfully complete all of the Merit criteria
To achieve a DISTINCTION you must
Successfully complete all of the Distinction criteria

Brief/Rationale

Task Sheet 1

Course of Study: BTEC Diploma L2
Group:
1
Unit Title:
22 Visual Merchandising and Display Techniques for Retail Business
Assignment Title:
Researching Job Roles and Functional Areas

Student:

Lecturer:
Claire Biggs

Objectives – (Learning Outcomes)
Grading Criteria Available
Task 1:
To achieve this unit the learner must:
Know about the techniques retail outlets use to merchandise and display their techniques
First Submission

P1

Second Submission

P1

Strengths:

Areas for improvement:

Target Set:

Assessor’s Signature:

Student’s Signature:

Date:

Second Submission Feedback:

Assessor’s Signature:

Student’s Signature:

Date:

Criteria
Issue Date
Deadline
Task 1
P1
W/C 03/02/14
W/C 25/2/14

You will start your tasks by conducting research into some of the well know high street retail stores. You will be given a list to choose 3 retailers for which you will need to research the points below

You will need to physically visit your chosen retail stores to be able to refer to the shop layouts and display techniques

You have been approached by ‘Small Business Monthly’ magazine to write an article about the retail industry and the techniques they use to influence customers to buy, your article should describe how the size, location and nature of a retail outlet affect the way it displays products (P1)

You should include:

Display techniques
Different kinds of products
Different sized retailers
Different Locations e.g. High Street, retail Park or captive centre like an airport
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