Target's Business Model

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n the study, Target is faced with becoming a brick and mortar showroom for consumers to physically view and select products (Kinicki, 2013). Once the consumer finds a product that they like, the current consumer trend is to find the same product online for purchase, often at a better price. With the development of smart phones and the ease of smart phone applications, consumers can quickly and easily scan the product code and compare prices with numerous online suppliers. I admittedly have done this many times using my Amazon app and Target is the store that I most frequently shop in. Target’s Chief Executive, Gregg Steinhafel and Target’s Executive Vice President, Kathee Tesija said in a letter to vendors, “What we aren’t willing to do
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