As internet has changed people’s way of obtaining, before Microsoft officially introduced the product, there are rumors all over the internet about how the new operating system would be like. When it comes to the launch event, Microsoft has invited both media, traditional and internet media, and some famous technology bloggers to their event. Right after the events, you started to see windows 8 – related TV advertisement on every channel. By windows 8 – related, I mean cell phone, tablets, and laptops products from all different companies that run the system. Moreover, since Windows 8 is revolutionary, Microsoft has decided to set up a table with different kinds of devices (cell phone, tablets, and laptops) in major universities and shopping malls for people to try. Since the system is quite revolutionary, and Microsoft want to people to use more of its services, the booths with professionals would help people to learn about the product and the services it provides. Furthermore, they also give out souvenirs, very cool sunglasses, t-shirt or caps, if you would fill out a survey after you have experienced the system. I thought this is a great idea because not only the company would received feedbacks from users which would help them improved the product, but the good experience of word of mouth effect would helped them advertise the product. Another great advantage that Microsoft has is that Windows has always been most used operating system in the world, therefore, when people are looking new product to upgrade, people tends to look for product that they are familiar with because it minimized the learning time. Just like Apple has its IOS system that synchronized different devices together, I believe as Microsoft implement the same idea with Windows it would be a lot more effective because it has a lot more market. Moreover, Microsoft has cooperate with a