In general, the article is very well written. Although I don’t recall the audience being stated, however I believe it was targeted towards personnel in the marketing and sales management arena in that it will help them with moral decision making and judgments while in the midst of a crisis. The writer opened by briefly stating about the Tylenol crisis. Then it goes on to explain how successful the product Tylenol was and the success in sales calculation for Johnson & Johnson. The writer point out that CEO Ralph Larsen credits these successes directly to the