Essay on Unit 36 P5

Words: 3067
Pages: 13

Introduction
I would like to start-up a business where I can learn from others about their culture and to see how different cultures will be with each other. Amsterdam is a big city with a shortage of hotels. That brings me to an idea: starting a hotel business.
The hotel will be between Schiphol and Amsterdam. When I start-up my hotel near Amsterdam, it will be a great business to do. Moreover, it is easier for the people who arrive at Schiphol to reach the hotel.

Type of business
Our business is a partnership type of business because it’s owned by two people. Through our partnership, we will increase the level of our business, making decisions and implementation of changes can be fast, and we cover each other for holidays and
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* Digital material, for example, that this is shared on a blog, on YouTube, via Twitter or Foursquare (for business). * Post photos on the internet and / or interval parameters of the hotel and surround the hotel. * Seen through our guests' cameras. The guests share their pictures of them stay in the hotel with the page of the hotel, such as tagging on Facebook. This can be informed at the guests during their stay at the hotel. * The website is available for comments from the guests. * The user-friendly website for smartphones (online booking).

Competition * Direct competition of my company are other hotels. Especially hotels near my hotel, hotels with the same specialties and specialties that is not available in my hotel. * Indirect competition of my hotel are people who rent apartments for tourists, hiring halls for weddings, office rent for meetings.

SWOT Analyses

Weaknesses

- lack of business experience.

- Our hotel is similar to competitors.

- As we have just started our hotel, our hotel is not as fast well known.

Weaknesses

- lack of business experience.

- Our hotel is similar to competitors.

- As we have just started our hotel, our hotel is not as fast well known.

Strengths

- Due to the ideal location at the A4 Hotel Continental is easily accessible.
- The hotel offers a shuttle service to and from Schiphol Airport and to and from Amsterdam.
- The hotel