CROCS STAYING AHEAD OF THE COMPETITION
Date of Publication: November 8th 2011
CROCS STAYING AHEAD OF THE COMPETITION
Marketing Plan
University of Applied Sciences – Amsterdam 2011 Page 1 of 50
CROCS STAYING AHEAD OF THE COMPETITION
1. Executive summary
Born in Boulder, Colorado as a simple, comfortable boat shoe, today Crocs footwear can be found across the globe. With distinct collections, Crocs offers colorful, lightweight comfort that lasts long and can be worn during all seasons…
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