Audience Profile
People lead busy lives. College students arguably lead busier ones. Infamous are the habits of college drivers getting to their next destination and student walkers doing the same thing. Often these two groups must share the road and do so safely. These people are action-takers; they are people on a mission to their next group project meeting, class, or social gathering. And, in order to improve the safety of all involved, it is necessary for them to take a step back and remember what should truly be valued on high-volume streets such as those cutting through Indiana University’s campus-their lives. …show more content…
Without a car, they are less visible to drivers and unshielded in the case of an accident. This procedure is aimed at primary readers-those enraptured in the hustle and bustle of college life, those trying to enjoy their walk across campus between a day of hard work and responsibility. Their earbuds are in, they are in a hurry, and they are the ones crossing the street. These people are the doers, and, in order to enact change on the safety and efficiency of crossing the street at IU, they are also the