WILD WHEAT
MARKET STRATEGY PLAN
TABLE OF CONTENTS
A. SITUATION ANALYSIS, pg. 2
a. PRODUCTS, pg. 2
b. PRICE, pg. 3
c. PROMOTIONS pg. 4
d. SALES, pg. 5
e. DISTRIBUTION, pg. 6
f. COMPETITIVE ANALYSIS, pg. 8
g. THE CURRENT MARKET, pg. 9
h. ENVIRONMENTAL FORCES IN THE MARKET, pg. 13
i. MARKETING STRATEGY GRID, pg. 14
j. THE MARKETING INFORMATIONS SYSTEMS, pg. 14
B. MARKETING STRATEGIES, pg. 15
a. MAJOR STRATEGY STATEMENT, pg. 15
b. OBJECTIVES, pg. 16
c. BASIC…
Words 7889 - Pages 32