blind materialism, pure selfishness, or greed. We all know people who are tuned to radio station WIIFM (What’s In It For Me?). For most of us, however, self-interest often includes the welfare of our family, our friends, and perhaps the poor of the world. Even so, our concern for others is influenced by the cost of that concern. We may readily volunteer to drive a friend to the airport on Saturday afternoon but are less likely to offer a ride if the plane leaves at 6:00 a.m. When we donate clothes…
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