Year Round Marketing Strategy

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Business Marketing: Year-Round Promotional Items to Consider
Marketing is becoming more important as industries become saturated with competition and customers become more selective about their financial decisions. Therefore, year-round marketing campaigns should go hand-in-hand with year-round promotional items.
Go Local
The best ways to increase customer loyalty and raise brand awareness is through products that have a strong local flavor. Handing out locally themed products to customers will establish the company as an essential part of the community. For example, a clothing store can continually give customers clothing or accessory items that match the current season. For example, during the hot summer they can offer wide brimmed hats and during the winter they can give out gloves. On the other hand, a restaurant can easily follow the seasons as they offer samples of dishes made with locally grown ingredients. An office supplies company won’t be able to offer seasonal promotional items, but they will be able to offer standard, useful office supplies such as notepads or mouse pads.
Online Rewards …show more content…
For example, any company that sells their products or services online will be able to take advantage of offering online rewards all year long. For example, a customer membership program can reward consumers with points for spending that can be traded in for store credit. On the other hand, companies should coordinate their sales and marketing efforts so that customers are given monetary discounts before big campaigns. However, it is very important to elicit feedback from customers in order to understand their preferences. Entrepreneur magazine recommends customer satisfaction surveys for customers who have recently purchased

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