Essay On Fashion For The Next Generation

Words: 4802
Pages: 20

Fashion for the next Generation: A case study on kids branded clothes”
Bhavna Sharma, Research Scholar
Dr. Parul Khanna, Research Supervisor
Singhania University


"RUFF KIDS" is the largest selling kids wear brand in India today and the success has been achieved in a very short span. This is a symbol of consumer confidence, trust & loyalty to the brand, thus making it a brand earning many laurels from its value consumers.

Being the trend setters in kids wears segment we create the latest international fashion trends providing the fashion conscious kids stylish clothing co-ordinate accessories with ever changing styles & products.

"RUFF KIDS" has always nurtured futuristic outlook by maintaining constant
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The same exacting standard is applied to quality control. "RUFF KIDS" range of clothing comprises of trendy designer wear trousers, denims, Capri’s, shorts, shirts, t-shirts, jackets, etc. This range is complemented by a wide variety of accessories such as socks, undergarments, water bottles, caps, belts, wallets, tennis balls, etc.
"RUFF KIDS" products are a result of painstaking efforts of a team of highly qualified designers. Mr. Naushad Patca, Director D. S. Corporation assisted by Mr. Rizwan Patca heads the design as well as the procurement cell. Leading a team of able designers he personally keeps a vigil on the quality parameters. World-class innovativeness being the key word at "RUFF KIDS", leads to development of new designs season after season. Pioneers in the kids market, "RUFF KIDS" is always committed to provide international quality fashion garments & accessories for kids.

The trendy innovative & durable collection is sure to fascinate kids of all ages. Extreme care is taken at the time of selection of fabrics to take into account the varied climatic condition. A majority of the fabrics are the result of the efforts of our design team resulting in unique designs rarely available elsewhere. Embellishments form a very important component of "RUFF KIDS" products. Proper selection of embellishments results in giving garments a very trendy look.
Kids retail
Kids retail segments catering to Indian children is in for a big boom. Leading the