Robert (Bob) Jordan
EVP and Chief Commercial Officer, Southwest Airlines
President, AirTran Airways
Bob Jordan serves as Southwest Airlines’ Executive Vice President and Chief Commercial Officer; and additionally, serves as President of Southwest subsidiary AirTran Airways.
In his EVP role Bob provides executive leadership for Marketing,
Revenue Management, Network Planning, Customer Support and
Services, Customer Relations, and the Customer Experience. Bob’s key responsibilities include oversight of the Southwest brand, continuous improvement of the customer experience, growing the award-winning Rapid
Rewards loyalty program, product distribution and southwest.com, setting the company’s route network and pricing strategies, and delivering on the company’s revenue plan. Bob is also responsible for delivery of key company initiatives, and serves as President of Southwest subsidiary, AirTran Airways.
As part of his responsibility for development and execution of the company’s commercial strategy, Bob led the $3.2B acquisition of AirTran Airways, and provided executive oversight for delivery of an all new southwest.com e-commerce platform and development of the all new
Rapid Rewards loyalty program. In his AirTran role Bob is accountable for the performance and operation of the subsidiary, and the integration of AirTran into Southwest Airlines through 2014.
Bob joined Southwest Airlines in 1988, and has served in roles including Director Revenue
Accounting, Corporate Controller, Vice President Procurement, Vice President Technology,
Senior Vice President Enterprise Spend Management, Executive Vice President Strategy and
Technology, and Executive Vice President Strategy and Planning. Inclusive to those roles, Bob has had additional responsibility for