Commercials always seem to have magic ways in convincing one into buying their product. They are one of the best methods of advertising company’s products and especially during the super bowl. Super bowl commercials receive over millions of views, making the company put in more effort into their commercials. The way they do this is by making sure that they establish ethos, pathos, and logos. In 2015, Budweiser did a commercial and broadcasted it during the super bowl. The way the commercial showed ethos was great, at the end of the commercial it showed that one should drink responsibly. It showed that the company cared for one’s future. The commercial was great at establishing pathos, the connection the owner had with his dog was heartwarming. It was sad that the owner had lost his puppy but sweet when the puppy found his way back.…show more content… This commercial is about friends waiting for one to come back home after a night out drinking. The company Budweiser did a great job creating ethos in this commercial by showing that the company cared about one drinking responsibly. The way they revealed this is when the dog owner decided to stay at a hotel instead of driving back home drunk. It also gave out little messages throughout the story of how one should care for not only themselves, but for others. In this commercial, pathos was also made with having a cute puppy in the scene. It brought joy how the owner showed love for his puppy by playing with him and always hanging out with him and during the end it was sad when the puppy was waiting for a while for its owner to come back after a night out drinking. Because of all this it caused for logos to flow in well. The message the commercial wanted to input was logically and reasonably. One should not be out drinking and driving because not only would it affect them but others that surround
