Lloyd F. Bitzer says that what makes a situation rhetorical is something that starts a moral action in his eyes are, “a work is rhetorical because it is a response to a situation of a certain kind” (3), “that rhetoric is a means to altering reality” (4). “It is through the use of discourse that one is capable of changing reality through thought and action” (4), “he discusses three constituents that are present in any rhetorical situation prior to the presence and manipulation of discourse” (6), exigence, audience, and constraints are crucial fundamentals in a rhetorical situation for Bitzer. Exigence, “is an imperfection marked by urgency; it is a defect, an obstacle, something waiting to be undone, a thing which is other than it should be”…show more content… Charleston Animal Society is involved with non-profit organizations that are working as one whole organization to make the world a healthier place. In this case Charleston Animal Society works to accomplish its main purpose by caring for pet owners and pets, offering confident results for at-risk animals, and helping all animals that have been involved with animal cruelty. Even though Charleston Animal Society is a non-profiting organization it has become a reality. It is made up of people in nonfiction situations, working together to create and support an organization and producing progressive change. Charleston Animal Society utilizes its home page to inspire people to connect with the organization either by donating or…show more content… Visitors cannot avoid the large rectangles on the page containing each a different picture. Each of the pictures, a dog that has been rescued by the organization, a dog with large sad eyes, constraining the viewer to look eye to eye with the animals. They all have something in common and that is each picture has a link to either adopt, foster, or donate. The organization’s audiences may feel guilty if they do not donate money after making eye to eye contact with the animals. The website uses pathos by using sad photos as the main image of the page in order to sway people to make offerings.
The website also tugs on viewers’ emotions by including personal news stories connected to the organization. The stories describe individual animals, their rescue stories, and include pictures. When a viewer reads these stories, sees the pictures of the pets, the viewer has a higher chance to become emotionally devoted to Charleston Animal Society’s
