Ethos: Senator Richard Nixon establishes Ethos from the beginning of his “Checkers” speech. As the speaker, Richard Nixon introduces himself to the audience as a vice president candidate and trustworthy behavior of an honest man. Furthermore, Nixon addresses the problem and encounters critics who claimed he stole $18,000 from a group of his supporters and used it for personal expenses. That being the case, Nixon decided to defend himself against the charges that were made towards him by delivering a unique speech televised live answering charges that he “assumingly” abused. The introduction provides Ethos when Nixon addresses his role, clarifies the problem and states why there’s inappropriate statements and judgments made directly towards him. According to the video he stated that the normal political thing to do whenever charges were made against anyone in a political role was to either ignore them or deny the charges without giving further in-depth details. However, Nixon believed that this type of political behavior shouldn’t be tolerated and expressed that confident is an important priority as a vice president candidate. With this intention, he delivers the truth based on his side of the case to the audience to clarify any misunderstandings. As…show more content… However, Nixon also states that it would be morally wrong if any of the money was secretly given and handed to him directly. Under those circumstances, Nixon uses Logos by discussing examples about what he would not spend the money on, by sending a disapproval message. He tries his best to explain specific facts by pointing out that he has no contributor to this fund or to relating to his campaign. Additionally, Nixon goes even further by providing evidences such stating he made a phone call and says there’s records indicating that by the Administration to prove his
